Unicorn Financial

Unicorn Financial is a public relations consultancy that attaches importance to both strategy and execution, powered by seasoned financial and public relations experts. We listen to needs of clients for development and implementation of effective communications strategies. We pool in our resources in various fields via our well-tested matrix of multiple channels that help clients achieve their communications objectives.

Company Overview

Unicorn Financial is a financial communications consultancy that specializes in investor communications. For us the realm of investor communications involves consulting services for issues relating to corporate financing advisory communications solutions, public affairs and corporate reputations. We are well-qualified with specialist financial knowledge, resources and channels. We aspire to offer tailored solutions to help listed companies and finance-related enterprises establish esteemed reputations that match their communications needs in their corporate development trajectories and grow with them.

About the Founder

Natalie Tam is the founder of Unicorn Financial with close to two decades of industry experience. Natalie led IPO communications and transaction marketing projects for more than 150 companies seeking listings in Hong Kong, including major companies in Hong Kong and China, international retailers, mainland property developers, infrastructure equipment and manufacturing companies. Her transaction experience covered major multinational SOEs, major or SMEs in the private sector. She has proficient understanding of the listing regime and experienced in handling major crises and events including M&As, overseas expansions and equity transactions. She has established deep relationships with media in Hong Kong, bureaus of regional media, securities analysts and stock commentators, which are instrumental in helping enterprises maintain good media and investor relations. Natalie has strong implementation capabilities and forward-looking visions. She is proficient in making good use of different channels, compliant yet creative perspectives to help enterprises achieve the best results.

Our Offerings

The art of communication is the language of leadership.
– James Humes

Corporate Communications

Unicorn Financial’s professional team assists corporations to maintain ongoing effective communications with stakeholders on which they depend on. We have unmatched edges in helping clients develop the best-in-class strategies for communicating different kinds of messages including corporate vision, brand revitalization, company growth strategies and financial analysis with their target audience. Our team is particular good at managing and orchestrating the PR & IR activities for listed companies aimed at creating favourable point of view among their shareholders and investment community. Our services cover compliance-related communication works such as regular results announcements, disclosure and marketing in relation to financing, merger and acquisition activities. These are instrumental in helping clients enhance their corporate reputations and help them fulfil their different objectives to drive better valuations.

Never give up. Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine.
– Jack Ma

IPO and M&A Transaction Marketing

On initial public offerings of shares (IPO) by enterprise issuers, Unicorn Financial team has accumulated more than two decades of experience in marketing IPOs successfully. We work seamlessly with all other professional parties in launching promotional campaigns and facilitating roadshow arrangements. Leveraging our judgments in market sentiments, we have sharp insights on how to drive subscription momentum and influence public perceptions. Unicorn team members help IPO candidates position themselves with high precision against backdrops of complex market environments. With many successful cases under our belt, we spare no efforts in helping clients to achieve effective communications with the market, making the best use of different channels and resources in order to drive subscription results and debut trading performances for the issuers.

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
– Warren Buffet

Media relations

Unicorn Financial's unmatched competence rests with our immersive media relations in both depth and breadth among the traditional media, and our creativity and penetration in accessing digital media. We have founded and are managing our own media "Unicorn Focus", and have established a seamlessly intertwined media ecosystem. For the traditional media, we have excellent relationships with the key decision makers and frontline writes of these media to help listed company clients build credibility and add depths to the clients’ reference in the media achieves. For the new age print and social media, we focus on creating our original contents. We invest in relationships with key opinion leaders in the social media who write constructive commentaries about the clients’ businesses and investment values. Our media relations resources extend to issue management scenarios to help change and improve public perceptions at the event horizons.

It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price.
– Warren Buffett

Investor Relations

On the top of helping our listed company clients manage regular tasks including results announcements, preparation of corporate presentation decks and other marketing collaterals, Unicorn Financial's highly experience team can help clients identify potential institutional investors with matching attributes. We have been working closely with partners who have decades of experiences serving in corporate access divisions of major investment institutions. Immersing in this extensive industry network, we are capable of introducing listed company clients to the right categories of investors, including investment funds of different size and with various guidelines, wealth management or family offices with more flexible investment criteria, or private equity funds with strategic goals to achieve.

You don't have a second chance to make a first impression.

Training of corporate spokespersons

Unicorn Financial's professional team has accumulated decades of experiences in training corporate figureheads and senior executives. We are especially accomplished in preparing business leaders including corporate chairmen, CEOs and CFOs for making speeches and handing inquiries, making sure they perform with excellence and calamity when delivering key speeches, doing corporate presentations, handling inquiries from investors, the media and the general public.

In crisis management, be quick with the facts, slow with the blame.

Crisis management

Rumors and confidence crises can inflict substantial damages on an enterprise. A crisis management routine established well ahead of crisis outbreaks can help maximize the effectiveness of efforts in maintaining the corporate reputation. Our team members are well-equipped with deep media experiences and advisory track records to help clients develop strategies for event horizons in crisis management, faciliating their review of key messages, training for handling of questions and answers and development of responses to be delivered timely and appropriately.

Whoever controls the media, the images, controls the culture.
– Allen Ginsberg

Opinion management for public affairs

We focus our public affairs practice efforts on helping clients maintain reputations and excellent relations with members of the public, leveraging our excellent connections with decision makers in key traditional media and key opinion leaders in social media. Unicorn has also extensive experience in monitoring public perceptions expressed via traditional and social media platforms.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
– Leo Burnett

Professional copywriting

Professional copywriting is an extension of Unicorn’s belief in having marketing materials of listed company clients accurately written and presented. Our team comprises accounting, financial and public relations talents who understand financial dossiers well. We are proficient in presenting key messages in appropriate wordings or graphics to communicate effectively with the investing public.


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Contact Information
Where to Find Us

Unicorn Financial Company Limited
Room B, 8/F,
Two Chinachem Plaza,
68 Connaught Road Central,
Central, Hong Kong